"Analyse one of your coursework productions in relation to
the concept of audience"
P
Personal Identification
I
Information
E
Entertainment
S Social
Interaction
Blumler and Katz- Think that audiences want media products that gratify particular needs.
Richard Dyer- Thinks that audiences wan media products that
offer them Utopia Solutions.
Frankfurt School- Hypodermic needle theory, think that
audiences might be directly influenced by media products.
Stuart Hall- Encoding and Decoding tests and preferred
negotiated and positional readings. Thinks audiences will react in different ways
to media products.
Pluralists- Think that the media operates on a supply and
demand basis and so the media must give the audience what it wants in order to
survive and be successful.
Tajfel and Turner-Inter group discrimination theory. Think
that audiences enjoy watching texts where they can feel superior to the
characters in terms of money, class and success etc
Andrew Goodwin-
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